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Debt consolidation calculator
Case Study: Debt consolidation calculator
Situation
The customer centric personal lending group of a North American Financial Services Provider wanted to provide their banking customers with useful and helpful financial advice and offer suitable financing solutions for their borrowing needs. They also wanted to profile and cross-sell their line of credit by encouraging customers to consolidate all of their debt under one roof.
Solution
ClickNow created an easy to populate debt consolidation tool which illustrated the opportunities for greater flexibility in managing finances and benefits of having one monthly debt payment. The easy to navigate calculator effectively demonstrated the cost saving potential achieved by transferring all credit card debt and other loans into a new line of credit.
Result
Delivered an easy to use tool to help customers consolidate their debt, simplify their lives, and enhance their online experience. Increased Web traffic, which resulted increased applications/leads and qualified sales.
Delivered solution quickly, on time, and on budget.
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