ClickNow Online Product Promotion Case Study

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Case studies

Online promotion

Case Study: Online product promotion

Situation

Alliance Atlantis Digital Media asked us to help them create the Be Saucy microsite and contest to help build brand awareness for their advertising partner VH Sauces.

Alliance Atlantis' SYNERGY Group, was challenged with producing a highly integrated TV, Web and in-store solution to actively drive sales for one of their large advertising clients. Paired with one of their popular on-air Food Network hosts Sandi Richard, the Be Saucy campaign goal was to create an interactive audience. They needed a strong online partner to ensure the look and feel would captivate this audience.

Solution

ClickNow was engaged to create the online design for the Be Saucy microsite, which promoted 4 featured VH sauce recipes and an accompanying contest entry page, inviting participants to enter and win a great weekend getaway with friends to be "Saucy in the City".

Result

We designed an attractive, Flash-based microsite and contest for a highly successful integrated campaign. Be Saucy not only helped create a strong following for Sandi Richard as VH spokesperson on-air and online, but it was also a resounding success in helping to build their valued client's brand community following as well.

Be Saucy is a highly effective example of how a successfully integrated campaign can help build interactive communities around brands, television audiences and interactive online audiences.